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Friday, April 22, 2016

BART Uses Prince To Self-Promote; Called Out, Apologizes

Posted By on Fri, Apr 22, 2016 at 10:04 AM

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When you’re used to seeing headlines about yourself like this, it’s easy to get carried away and think you can do no wrong. That appeared to be BART’s affliction yesterday in the wake of the abrupt death of Prince.

Most of the world is devastated and sharing in the love for one of music’s biggest presences — millions of tweets so far prove it. So someone over at BART apparently decided to get in on the, well, online traffic it seems. We’re imagining the text messages went something like this:

PR #1: Dude, Prince died. Whoa

PR #2: Whoa :(

PR #1: Seems like people really care

PR #2: Like how? Tweets and stuff?

PR #1: Yup

PR #2: So let’s start promoting BART, since Prince was in Oakland recently

PR #1: Ya he went to the Warriors and played the Paramount

PR #2: Get on it dude

Because how else do you end up with this?

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The tweets appeared at 2:32 and 2:38 p.m., respectively. They’re gone now, and we’re pretty sure it’s because of comments like these (thanks, screen-grab technology!):

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We’re wondering if BART’s star Twitter millennial, Taylor Huckaby, was behind these. Perhaps he just couldn’t hold back again. 

The agency did come to its senses, or had its social media come under the control of an adult, a bit later, when it issued an apology.
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