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Thursday, March 24, 2016

Millennial Problems: When Your Meme Fails But You Just Won’t Stop

Posted By on Thu, Mar 24, 2016 at 1:50 PM

click to enlarge milhouse_failed_meme.jpg

There’s a new meme running through the Twitter-verse that is both confounding and poorly executed in so many ways it’s driving us nuts, no matter what Millennial-friendly digital native news sources say.

And we’re prepared to fully blame millennials, because snake people.

A brief history (since you’re too young to care): Famed sociobiologist Richard Dawkins coined the term “meme” in his 1976 book The Selfish Gene (it comes in old school paperback). The word has some ancient Greek influence and some French influence, and in its barest sense it means something spreading from person to person — like, “going viral.”

In this sense, the modern use of the term is quite apt — and its creator even agrees with that assessment. Some memes are downright hilarious (sorry, Richard Sherman). Others are downright boorish. Still more are just complete fails, whether they involve a photo or just a tagline.

This brings us to the “relocate to San Francisco” or “willing to relocate to San Francisco” meme.

The sarcastic version of this appears to have started in late February but became hugely popular in the past week. Before that, people were seemingly excited at the chance to relocate to San Francisco. Anyway, don’t search for it in hashtag style (try Gangnam Style instead). Follow that link or just type it into your Twitter search bar and let the horror begin.

It seems someone had the bright idea to try irony with this one, but irony ain’t easy, folks. The meme basically goes: Some tech companies say you can do anything from anywhere in the world, as long as you’re willing to relocate to San Francisco. LULZ?

It sounds mildly funny, but mildly as in a quick chuckle during one of your many social media breaks at work (because no attention span). And like any good virus, it has spread quickly and morphed into something terrifying — something sinister and not at all funny, yet uncomfortably addicting that we can’t seem to shake.

This Twitter user recently offered some help in trying to explain the origin of the meme, which provides a good window into how much of our lives are wasted on useless digital communication:
Others have attempted humor by changing song lyrics to fit the meme, like these two arguing over who was the first one to become Captain Obvious:

We have a hunch that Jules would not approve of this usage:

Give it a shot and you be the judge. We’re going to use our time for something that’s actually useful.
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Max DeNike


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