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Tuesday, November 25, 2014

Fist-bumps and Front Seat Riding Are No Longer Mandatory at Lyft

Posted By on Tue, Nov 25, 2014 at 4:04 PM

click to enlarge A new Lyft etiquette primer.
  • A new Lyft etiquette primer.
Uber's recent descent into the PR maelstrom did wonders for its cloesst competitor, Lyft, which just boasted its biggest week ever, according to Business Insider.

Better yet, the famously peppy, pink-mustached company no longer has to brand itself as the anti-Uber. It's gotten a boost just by virtue of not being Uber.

Lyft executives might be taking this to heart. In an email recirculated on Twitter today, the company welcomed its clientele to greet drivers with a "simple hello," or cordial handshake, instead of the traditional Lyft fist-bump. It also encouraged riders to sit wherever they want — not just in the front seat, as was once customary.

Not surprisingly, this sudden loosening of rules led to wild speculation. Had Lyft abandoned its brand identity? Is aggressive branding no longer necessary, now that Uber's reputation is in the dumps?

A Lyft spokeswoman told SF Weekly that the email primer doesn't amount to a change in policy; it's more of a way to demystify the company's practices at a time when ridership is surging. Although fist-bumps aren't obligatory, she added, they're certainly welcome.

At least one rider saw that as a wise move.

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About The Author

Rachel Swan

Rachel Swan

Rachel Swan was a staff writer at SF Weekly from 2013 to 2015. In previous lives she was a music editor, IP hack, and tutor of Cal athletes.

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