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Thursday, October 9, 2014

BART Official Apologizes After Tearing Down Big Soda Ads at Stations

Posted By on Thu, Oct 9, 2014 at 4:40 PM

The ad before it was removed - @CTWATTERS
BART employees stripped the walls of several Berkeley stations bare of Big Soda advertisements yesterday before they realized that the 'No on Measure D' campaign had paid $46,750 for a month of "station saturation."

"Our understanding is that the ads were mistakenly thought to be unauthorized, and taken down by transportation employees last night," BART spokesperson Alicia Trost said.
The transit agency said the ads would return to their proper places at North Berkeley and Ashby stations within the next few days. "We accept ads regardless of point of view, and do not necessarily endorse the message," said Trost.

The general manager of one of the BART stations reportedly apologized to the campaign after the incident, 'No on D' spokesperson Roger Salazar tweeted. However, Trost says she couldn't confirm that apology at this time. 


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