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Friday, October 3, 2014

49ers' New App: Get a Beer at Levi's Stadium Delivered to Your Seat

Posted By on Fri, Oct 3, 2014 at 1:29 PM

click to enlarge Beer me, nerd!
  • Beer me, nerd!
Not much has gone according to plan for the 49ers this year at their plush new $1.3 billion home in the 'burbs. Workers died building the place. A fan died attending the place. The team coughed up leads. The stadium is so far from San Francisco the B-Roll shots of city scenery played during games are practically satirical

But there is this: The team has enhanced the in-game experience for the fans paying metric shitloads of dollars to attend with a smartphone app that allows you to have a beer delivered to your seat — and find the least crowded restroom in which to recycle it. 

The Niners don't play in San Francisco anymore. But, to appropriate a word San Franciscans hold near and dear, the Levi's Stadium app is rather holistic. 

Having beer and food delivered to you on-demand (and finding the best pissoire) is just the start of it. The stadium app stores mobile tickets and parking passes and features "wayfinding" elements for those lost within the cavernous new stadium. There's a fan engagement network and, wouldn't you know it, a trouble-shooting team for those unable to get the damn thing to work. 

The app, it must be told, won't reverse an apparent locker room mutiny against coach Jim Harbaugh. Or help the on-field performance in any way. Or counter the longstanding pattern of football games being priced at a level befitting Eliot Spitzer date night

Well, there's no app for that

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About The Author

Joe Eskenazi

Joe Eskenazi

Joe Eskenazi was born in San Francisco, raised in the Bay Area, and attended U.C. Berkeley. He never left. "Your humble narrator" was a staff writer and columnist for SF Weekly from 2007 to 2015. He resides in the Excelsior with his wife, 4.3 miles from his birthplace and 5,474 from hers.


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