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Thursday, September 18, 2014

1968 BART Promo Video Romanticizes a Crappy Commute

Posted By on Thu, Sep 18, 2014 at 2:12 PM

click to enlarge BART seats before anyone sat in them
  • BART seats before anyone sat in them

Believe it or not, there was a time when BART was all things wonderful: clean, spacious, and right on time.

Sadly, you can now only experience such luxury in this 1968 promotional video of BART, which gives riders-to-be a 12-minute glimpse of the Bay Area's future "frequent, fast, and reliable" commute.

The retro footage, which resurfaced on Reddit this week, shows some rather charming scenes, including what Bay Bridge traffic jams looked like 40 years ago. Also worth noting are the dated narratives used to describe a BART system that we'll never know:  "a remarkably handsome piece of work"; "comfortable and spacious"; "most beautiful system in the world"; "contributing to the harmony of the area"; "frequent, fast and reliable."

Now for the video:

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About The Author

Erin Sherbert

Erin Sherbert

Erin Sherbert was the Online News Editor for SF Weekly from 2010 to 2015. She's a Texas native and has a closet full of cowboy boots to prove it.

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