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Monday, June 30, 2014

Uber Marries Eight Couples With its On-Demand Wedding Service

Posted By on Mon, Jun 30, 2014 at 4:13 PM

click to enlarge UBER TWITTER
  • Uber Twitter

Alas, there is a cheaper and less classy way to wed than a drunken night in Vegas.

Leave it to Uber to come up with an on-demand wedding service that allows couples to get hitched via a smartphone app. The feature -- offered Saturday only, as a special Pride weekend promotion -- included an on-site notary, scripted vows, a violinist, cake, and champagne.

Participants had only to request a wedding, drop a pin where they wanted it to take place, and wait for a driver to show up with the aforementioned retinue.

And lest you doubt Uber's commitment to instant gratification, the company promised to conclude each ceremony within an hour. That's far more efficient than eloping to the DooWop Diner Chapel, or even tying the knot at City Hall.

And eight impetuous couples took went for it.

Here are pictures of a few, dutifully live-tweeted by Uber staff. One bride, Laurel Hechanova, described it as "surprisingly heartfelt." Although well-wishers applauded the happy couples -- mostly by retweeting their wedding photos -- some observers saw the weddings as a cynical move. Like Airbnb, which sponsored SF Pride this year, Uber had managed to turn an important civil right gain (and life milestone) into a branding exercise. Even TechCrunch couldn't help but raise an eyebrow: All the same, UberWeddings could still qualify as the quintessential San Francisco experience: high-tech, streamlined, and unabashedly campy. They're also a sure sign that in San Francisco, no social ritual remains sacred. We're just hoping these lovely wedding albums aren't housed exclusively on Twitter and Pinterest.
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About The Author

Rachel Swan

Rachel Swan

Rachel Swan was a staff writer at SF Weekly from 2013 to 2015. In previous lives she was a music editor, IP hack, and tutor of Cal athletes.


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