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Friday, May 2, 2014

San Francisco Luxury Marketing Council Says These are Good Times for San Francisco Luxury

Posted By on Fri, May 2, 2014 at 12:15 PM

Things are looking up
  • Things are looking up

Robin Leach used to regale viewers who managed to stick around to the conclusion of Lifestyles of the Rich and Famous with his weekly benediction: "Champagne wishes and caviar dreams.

If you will it, it is no dream. Provided you're extravagantly wealthy and have booze and beluga on hand. 

San Francisco is fertile ground for those sorts of people. Alf Nucifora ought to know: He's the founder and chairman of the Luxury Marketing Council of San Francisco, an invitation-only trade association representing local companies catering to the affluent consumer. It is, he confirms, a hell of a time to be rich in San Francisco. "It's getting better," he says. "It's gonna be okay." 

Well, that's reassuring. 

But, Nucifora notes, there is trouble, even in our cash-saturated paradise. His real-estate clients are having some difficulties: "Their problems are inventory issues right now," he says. "The only question is, is there enough inventory to meet the need?" 

The market for real-estate -- especially uber high-end real estate -- is heading skyward and beyond, like its physical manifestations on Central Market and elsewhere. "All of our people are very, very happy with where the marketplace is going." 

And that calls for a celebration! How about a bottle of wine? Nucifora's vineyard and winery clients, he reports, are also experiencing boom times. 

Asked if any trappings of luxury aren't in high demand Nucifora thinks a bit and replies in the negative. Everyone's doing great. "We're all guardedly optimistic for 2014, '15, and '16 for that matter," he says. "Of course that presupposes there isn't some catastrophic failure in the market. Or something like 9-11." 

Yes, 9-11 was a luxury market killer. 

So, these are the high times for the Luxury Marketing Council of San Francisco, even if they aren't exactly in San Francisco.  

Is this because office space here is just a bit too luxuriously priced for the luxury council? Nucifora demurs. "We just like Sausalito. It's a great place." 

Well, fair enough. When you're in Nucifora's line of work, wherever you situate yourself is the lap of luxury. 

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About The Author

Joe Eskenazi

Joe Eskenazi

Joe Eskenazi was born in San Francisco, raised in the Bay Area, and attended U.C. Berkeley. He never left. "Your humble narrator" was a staff writer and columnist for SF Weekly from 2007 to 2015. He resides in the Excelsior with his wife, 4.3 miles from his birthplace and 5,474 from hers.


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