Yet, legal weed isn't quite Big Business in the made-it-in-America sense: The stock market has no marijuana-fueled heavy hitters and whatever "big marijuana" is -- beyond fears of an evil corporate specter that will take over when and if pot finally goes legit -- it hasn't quite yet appeared.
But there's a milestone for America's legitimate cannabis industry today just the same: a marijuana-related television ad, believed to be the first of its kind, airing on Comcast-fueled cable boxes in New Jersey this week.
The ad features no marijuana, but it does have raw fish.