Bottled-water might not be as sexy as, say, public nudity in San Francisco, which actually isn't sexy, but environmentalists have launched an equally passionate campaign to ban bottled-water across national parks.
Their next stop: San Francisco, where city officials have been barred from bottled-water since 2007.
On March 27, members of "Think Outside the Bottle" Coalition will stop at Crissy Field to present park officials with postcards (also not environmentally friendly) with signatures from thousands of people who very much like water and like parks, but don't like bottled water in parks.
Specifically, the growing movement is asking the Golden Gate National Recreation Area, which owns Crissy Field, and Yosemite National Park to prohibit the sale of bottled-water anywhere at parks, and instead encourage people to use tap water and not be afraid.
Coca-Cola, which owns the popular bottled-water Dasani, has been throwing "hurdles" in the way of parks that are trying to become free of bottled water, according to the coalition.
The group pointed out that with nearly 300 million visitors each year, national parks have become a "billboard and concession stand for a product that is anything but green."
Coca-Cola's objections have definitely slowed efforts to get parks to go bottled-water free, yet 14 national parks have agreed to ban bottles anyway, including the Grand Canyon. This has kept waste out of public lands, while offering an invaluable endorsement to the bottle's all around better alternative -- the tap.
The war on water has begun.