Get SF Weekly Newsletters

Thursday, February 7, 2013

49ers Super Bowl Loss Turns Into Victory for Needy Families Across the Globe

Posted By on Thu, Feb 7, 2013 at 7:43 AM

click to enlarge All those shitty ref calls were for a good cause
  • All those shitty ref calls were for a good cause

Chin up, football fans; the 49ers' defeat isn't a total loss.

We know you're heartbroken that those pre-made Niners Super Bowl championship T-shirts and sweatshirts, bought by retailers in hopes that they could capitalize on a Super Bowl win, won't be on your backs. But they are going to families in need across the globe.

According to ESPN, Worldvision, a Christian humanitarian organization that has worked to aid impoverished nations, is taking the merchandise and sorting it by size, gender, and season before shipping the clothing off to five different countries: Zambia, Nicaragua, El Salvador, Armenia, and Romania.

Jeff Fields, corporate relations director for Worldvision, noted that it's very unlikely anyone who receives the Niners items will have any idea "what is wrong with them."

"We're going to some really remote parts of the world," Fields told ESPN. "They don't have the Internet. They don't know about the 49ers or about American football. The people really light up when they see that they have a chance to wear a new T-shirt."

Who knows for sure how much 49ers gear will be shipped overseas, but the charitable organization says it sometimes gets tens of thousands of items with a retail value of over $1 million. The NFL, Kohl's, Dick's Sporting Goods, Sports Authority, and others were kind enough to commit to donating.

This isn't the first time kids in need have benefited from a Super Bowl loss; Fields pointed out that Worldvision received a record amount of gear after the Super Bowl XLII in 2008, when retailers ordered more than 100,000 T-shirts, sweatshirts, and other items declaring a "19-0 Perfect Season" for the New England Patriots. As you football fans recall, New England lost to the New York Giants.

So don't be too hard on your Niners -- they're still champs to people who are truly in need.

  • Pin It

About The Author

Erin Sherbert

Erin Sherbert

Erin Sherbert was the Online News Editor for SF Weekly from 2010 to 2015. She's a Texas native and has a closet full of cowboy boots to prove it.


Subscribe to this thread:

Add a comment

Popular Stories

  1. Most Popular Stories
  2. Stories You Missed

Like us on Facebook


  • clipping at Brava Theater Sept. 11
    Sub Pop recording artists 'clipping.' brought their brand of noise-driven experimental hip hop to the closing night of 2016's San Francisco Electronic Music Fest this past Sunday. The packed Brava Theater hosted an initially seated crowd that ended the night jumping and dancing against the front of the stage. The trio performed a set focused on their recently released Sci-Fi Horror concept album, 'Splendor & Misery', then delved into their dancier and more aggressive back catalogue, and recent single 'Wriggle'. Opening performances included local experimental electronic duo 'Tujurikkuja' and computer music artist 'Madalyn Merkey.'"