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Wednesday, July 25, 2012

San Francisco Is Really Good at Hating Junk Mail

Posted By on Wed, Jul 25, 2012 at 4:45 PM

Where is the delete button?
  • Where is the delete button?

Have you stopped to notice lately just how good  we have it here in San Francisco? It's not just because we have a working version of universal health care, or that we are unstoppable when it comes to human rights. What is it that truly makes us one of the most progressive cities in the world?

Less junk mail, of course.

San Francisco was ranked No. 11 on a new list of the nation's top 20 "Most Mail Efficient Metro Areas." The results were based on the number of people who have proudly opted out of having junk mail sent to their homes. 

So how did we manage to get so turned off by useless coupons and crappy advertisements? Perhaps it's just that we're young and used to automatically shuffling unwanted mail into cyberspace.

Maybe. But we're guessing it has more to do with our environmental consciousness, as evidenced by our sheer disdain for the Yellow Pages.

"Getting rid of unwanted mail helps ease the burden of paper waste on the environment, while allowing communities to achieve their zero-waste goals," said Chuck Teller, the chief strategy officer of TrustedID, the company that put together the list.

The company says that on average, most households in America receive more than 700 pieces of junk mail annually, which ends in a total of 10 billion pounds of crap going straight to the landfills -- that's a whole lot of pre-approved credit cards we know you don't need. 

Still, we aren't No. 1 -- and you know how we hate not being on top. So here's how you can help move San Francisco to that coveted top spot: Go to Catalog Choice and remove your name from unwanted mailing lists.

Follow us on Twitter at @SFWeekly and @TheSnitchSF

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Jeff Sandstoe

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