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Friday, June 1, 2012

J.C. Penney's Gay Dads Ad Sparks Backlash -- and Backlash to Backlash

Posted By on Fri, Jun 1, 2012 at 1:07 PM

Okay, they definitely shopped at J.C. Penney
  • Okay, they definitely shopped at J.C. Penney

It seems that One Million Moms' effort to preserve American shopping as an afternoon activity for white heterosexuals only has failed miserably. 

Readers might have already seen in the press today the uproar over the J.C. Penney's Father's Day ad, which features a same-sex couple playing with their children. It was this ad that outraged the Million Moms, who claim that the anchor department store is promoting sin (and they're not talking about their women's clothing). As a result, the anti-everything group has asked for everyone to stop buying ugly slacks and shoes at J.C. Penney's now.

Yet this public demonstration against gays and their kids has totally backfired, in that pleasurable sort of way. Sure, it might have encouraged some people to stop shopping there, but there's certainly a segment of the population -- gay and straight -- who now want to drive down to J.C. Penney's and max out a credit card.

One Million Moms posted its disgust over the ad on its Facebook page

this week, which has naturally incited tons of comments -- from people

who admit they've never shopped there before, but are en route to J.C. Penney now.

Here are some of our favorites:

"Just bought some shoes."

"My boyfriend is going to shop there with his boyfriend."

"Anyhoots, I'll go lookie loo."

"Does OMM realize all they're doing is giving free advertising to JCP?"

"I don't usually shop at JC Penney's, but I think I will now."

We're guessing someone at J.C. Penney's is collecting a nice bonus today.

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About The Author

Erin Sherbert

Erin Sherbert

Erin Sherbert was the Online News Editor for SF Weekly from 2010 to 2015. She's a Texas native and has a closet full of cowboy boots to prove it.


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