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Thursday, May 24, 2012

San Francisco Attempts to Recruit Even More Gays to the Castro

Posted By on Thu, May 24, 2012 at 9:22 AM

What more do you need?
  • What more do you need?

Obviously, San Francisco is still reeling from the disturbing fact that not only are we not the gayest city in the nation, but apparently Salt Lake City, Utah does a better job catering to its homosexuals.

That alone is enough reason for San Francisco to up the ante when it comes to making this city a Disneyland for gays. Perhaps that's why the local business bureau crafted a new campaign slogan which it hopes will bring a whole new crop of gays out ... of Utah.

According to the Bay Area Reporter, the new ad slogan essentially claims San Francisco is synonymous with the Castro. "San Francisco's gay district is called 'San Francisco,'" claim the ads, which are already plastered around Los Angeles, San Diego, Seattle, and Portland. The new $500,000, 12-month campaign will also be targeted at Phoenix residents, because that place is like a really boring sauna.

Here's how Lynn Bruni, director of consumer marketing with the city's Convention and Visitors Bureau, explained the new ads to BAR: "With these campaigns we want to remind people to come to San Francisco outside of big event weekends," she said. "Something new and amazing can happen on any day or weekend."

We'll leave that last statement to the imagination of our readers.

The new tagline for the ad is "49 Hours of SF: Out and About," meaning you need an entire weekend, plus that one extra hour, to fully experience the gay scene in San Francisco.

In case you missed them, one of the ad shows a young man at an overlook photographing the Golden Gate Bridge, because you know gay people don't just like gay things, according to Joe D'Alessandro, president and CEO of SF Travel.

"The Mission is very high on people's interest list," he tells BAR.

Especially at Easter, when the park is full hot and hunky Jesuses.

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About The Author

Erin Sherbert

Erin Sherbert

Erin Sherbert was the Online News Editor for SF Weekly from 2010 to 2015. She's a Texas native and has a closet full of cowboy boots to prove it.


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