Get SF Weekly Newsletters

Tuesday, May 15, 2012

SceneTap CEO Explains Why Facial Detection Technology in S.F. Bars Isn't That Creepy

Posted By on Tue, May 15, 2012 at 8:50 AM

click to enlarge Hmmmm....
  • Hmmmm....

For the most part, San Francisco is a warm and welcoming city -- there's not too many people or things we won't tolerate. Except of course, the feeling that big brother is watching us.

Needless to say, San Franciscans were livid when they found out that the Texas-based SceneTap rolled out its cool new facial detection technology, coming to a bar near you this weekend.

After we broke the news yesterday to faithful bar patrons, SceneTap found itself on the defensive, as readers and critics flooded the blogosphere with promises to boycott any bar that's using facial recognition technology to watch them -- whatever the reason may be.

SceneTap's CEO and founder Cole Harper talked (via e-mail) with SF Weekly about the new technology.

SFW: Don't you think this technology might deter people from wanting to go out drinking at a bar -- like it's big brother watching them?
SceneTap: You actually give up more information when you hand a bouncer your ID at the door. We've been privacy advocates from day one, actually joining an FTC panel in Washington with reps from Facebook and Google to talk about the implications of this technology.
As far as venues are concerned, SceneTap helps increase foot traffic by matching up people with the scene for them. So if you're with a group looking to grab a drink at a table and have an audible conversation, you can find a place ahead of time that isn't too crowded. On the other hand, if you're looking for a busier atmosphere, SceneTap can help you find that scene, too.

SFW: How accurate is the software? In a city like San Francisco, a proud haven of transgenders, queers, and drag queens, we wonder how that might trip up the technology. (seriously!)
SceneTap: The software is extremely accurate, particularly with our proprietary algorithms in place. Remember, the software doesn't know who you are, so it's going off of what you look like. But since none of the data is individualized, no one person is negatively impacted. The gender information is presented as a percentage breakdown of who has entered the venue, so over the course of the night, the statistics work themselves out. We are partnered with LGBT venues all over the country and this is a sensitive topic we have kept in consideration when providing our service.

SFW: Could this information be used and given to police?
SceneTap: Most venues have their own security cameras in place, which SceneTap has nothing to do with.

SFW: How long would the information be stored?

SceneTap: Our technology does not store information -- venue owners don't even have access to the feed.
SFW: What's been the response in other communities?
SceneTap: The reception has been great so far. The feedback has also been that it's great for tourists or people who might be visiting a city and aren't really familiar with the nightlife scene.We launched in July 2011 at 50 venues in Chicago and have since expanded to Austin (Texas), Bloomington (Ind.), Gainesville (Fla.), Athens (GA) and Madison (Wis.).

Here's a list of the San Francisco bars that are using this technology starting Friday.

Follow us on Twitter at @SFWeekly and @TheSnitchSF

  • Pin It

About The Author

Erin Sherbert

Erin Sherbert

Erin Sherbert was the Online News Editor for SF Weekly from 2010 to 2015. She's a Texas native and has a closet full of cowboy boots to prove it.


Subscribe to this thread:

Add a comment

Popular Stories

  1. Most Popular Stories
  2. Stories You Missed

Like us on Facebook


  • clipping at Brava Theater Sept. 11
    Sub Pop recording artists 'clipping.' brought their brand of noise-driven experimental hip hop to the closing night of 2016's San Francisco Electronic Music Fest this past Sunday. The packed Brava Theater hosted an initially seated crowd that ended the night jumping and dancing against the front of the stage. The trio performed a set focused on their recently released Sci-Fi Horror concept album, 'Splendor & Misery', then delved into their dancier and more aggressive back catalogue, and recent single 'Wriggle'. Opening performances included local experimental electronic duo 'Tujurikkuja' and computer music artist 'Madalyn Merkey.'"