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Thursday, April 5, 2012

Sierra LaMar: Police Hope App Will Help Find Missing Teen

Posted By on Thu, Apr 5, 2012 at 8:17 AM

click to enlarge How technology can help bring Sierra LaMar home
  • How technology can help bring Sierra LaMar home
Police are desperate to find 15-year-old Sierra LaMar so much so that they have issued a "QR" code (short for "quick response"), which allows anyone with a smartphone to download information about the missing teen.

The code has been released on missing posters of LaMar, making all information about LaMar and the circumstances of her disappearance portable.

Here's how it works:

Make sure your smartphone is equipped with a free QR code app, then point the phone's camera at the image on the poster you see and it will link you directly to a website with more photos of LaMar, information, and hotline phone numbers to call.

Once a QR code is created, it can be directed to Leafs, vCards, Youtube videos, URLs, Facebook, or can download files.  

So if you come across a Sierra LaMar poster with a QR Code, here's what information you can quickly get on your phone:

QR codes on posters have become the new milk cartons for missing children. It means people can access the information online easier and share it among their friends and family faster, with the hope that LaMar can be found as quickly as possible.

Meanwhile, police resumed a search this morning for LaMar, who was last seen on the morning of March 16. The Sobrato High School sophomore was supposed to catch her school bus that morning, but she never made it to class. Police later found her cellphone and purse with her clothing inside tossed on the side of the road in the opposite direction from her bus stop.

Last week, volunteers came across disturbing evidence that led police to believe she was almost certainly abducted: an empty handcuff box and two used condoms.

If you have any information about Sierra LaMar please call (408) 808-4500 during business hours, (408) 299-2311 after hours, or the anonymous tip line at (408) 808-4431. Text messages can be sent to (408) 421-6760. E-mail tips to

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About The Author

Erin Sherbert

Erin Sherbert

Erin Sherbert was the Online News Editor for SF Weekly from 2010 to 2015. She's a Texas native and has a closet full of cowboy boots to prove it.


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