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Friday, March 30, 2012

Subway Five-Dollar Footlong: San Franciscans Not Heading Elsewhere For Sandwich Fix

Posted By on Fri, Mar 30, 2012 at 10:59 AM

A reason to visit Daly City? - JIM HERD, SFCITIZEN.COM

The other day we reported that San Francisco's Subway restaurants have killed the hypnotically advertised $5 footlong deal, ostensibly in reaction to our city's minimum wage jumping to $10.24 -- the nation's highest.

This move has not yet induced San Francisco voters -- who approved our minimum wage ordinance -- to beckon skyward and bellow "What have we done?" It has also not induced a stampede of San Franciscans to head south of the border to satiate their desire for oversized, underpriced sandwich fare.

Calls to a handful of Peninsula Subway outlets revealed that they were not overwhelmed by footlong-clamoring clientele; they had time to field our query, after all.

Several sandwich-makers said they've been making no more sandwiches of late than before. One said she felt like there's been a little bit of an uptick in recent weeks -- but, as she describes her place of business as a 20-minute drive from San Francisco, it's hard to imagine any local who even begins to understand that time is money deviating that far to save a dollar or so on lunch.

In the Peninsula -- where the minimum wage is still $8 -- there appears to be no plan afoot to curtail the $5 footlong offer. "San Francisco is San Francisco," said one Peninsula Subway worker.

Peninsula Subways offer five $5 footlongs along with the sub of the month -- tuna. San Francisco is still hawking the sub of the month for five bucks as well. But, come April, tuna will give way to a bacon, egg, and cheese breakfast sandwich, which will be served all day.

A footlong monolith of bacon, egg, cheese, and industrial bread for just five bucks? God bless America.

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About The Author

Joe Eskenazi

Joe Eskenazi

Joe Eskenazi was born in San Francisco, raised in the Bay Area, and attended U.C. Berkeley. He never left. "Your humble narrator" was a staff writer and columnist for SF Weekly from 2007 to 2015. He resides in the Excelsior with his wife, 4.3 miles from his birthplace and 5,474 from hers.


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