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Wednesday, March 28, 2012

Subway Kills Five-Dollar Footlongs in S.F. Due to "Higher Cost of Doing Business"

Posted By on Wed, Mar 28, 2012 at 10:25 AM

Telling them the commercial jingle is stuck in your head won't get you a $5 footlong in the city - JIM HERD, SFCITIZEN.COM
  • Jim Herd, SFCitizen.Com
  • Telling them the commercial jingle is stuck in your head won't get you a $5 footlong in the city

It seems you can have the nation's highest minimum wage and a $5 footlong -- but you can't have them both.

San Francisco Subway patrons hoping to gorge themselves on too much of a mediocre sandwich are being greeted by signs like the one above noting that "due to higher cost of doing business in San Francisco" obtaining a $5 footlong will require a trip over a bridge, through a tunnel, or onto the Peninsula.

Unless you like tuna -- that's the $5 footlong of the month, and that's all you can get in this city for five measly dollars.

Calls to Subway's corporate headquarters have not yet been returned. But half a dozen San Francisco Subway workers said this recent move was explained to them as a reaction to San Francisco's minimum wage ordinance. Per the will of the voters, minimum wage is calculated each year based on the "August-to-August change in the Consumer Price Index." On Jan. 1 of this year, it jumped from $9.92 to $10.24, apparently pushing Subway execs to revoke our county's cheap sandwich privileges. As the minimum wage rises higher, perhaps Subway will be forced to scrap Jared Fogle for parts.

Again and again, Subway workers cited the city's minimum wage as the driving factor in this decision. That said, this is an expensive place to do business in general.

"The rent, the food -- the owner says it's everything," said one. "Business costs are high," said another. "Minimum wage went up so we can't afford to give the $5 footlongs anymore."

Subway workers were unsure if ours is the only county to opt out of the $5 footlong deal. They did stress, however, they still offer the aforementioned sub of the month.

"We got tuna," said one. "You want one?"

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About The Author

Joe Eskenazi

Joe Eskenazi

Joe Eskenazi was born in San Francisco, raised in the Bay Area, and attended U.C. Berkeley. He never left. "Your humble narrator" was a staff writer and columnist for SF Weekly from 2007 to 2015. He resides in the Excelsior with his wife, 4.3 miles from his birthplace and 5,474 from hers.


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