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Friday, August 26, 2011

iGod: Steve Jobs Supplants Jesus, Bhudda, Allah (Video)

Posted By on Fri, Aug 26, 2011 at 4:35 PM

SF Weekly may as well be called the Weekly Nostradamus. In 2007 we prophesied that aggressive proselytizing by atheists would create a spiritual vacuum only fillable by Steve Jobs

We were right about everything.

No sooner had the Apple chieftain announced a lateral move from CEO to Board Chairman, then his followers prostrated themselves teary-eyed in the direction of Cupertino.

The San Francisco Chronicle Thursday brought out the wooden type to print a "What Now?" headline suggesting loss of the Godhead.


The New York Times Friday quoted a British church vicar as saying of Jobs and Apple Corp.,"is not a corporation. It's more like a family, a movement. I'd like to meet him in heaven and say, 'Thank you.'"

Tech Blogger Om Malik, meanwhile, made no bones about the fact that Silicon Valley-types considered Jobs lateral HR move as a spiritual earthquake on par with Jesus being demoted to God, or St. Peter or something.

When all seemed to be going well, an e-mail in my inbox -- without as much as the new message sound -- arrived: Letter from Steve Jobs. It was as if the inbox was observing the solemnnity of the occasion.

It is incredibly hard for me to write right now. To me, like many of you, it is an incredibly emotional moment. I cannot look at Twitter, and through the mist in my eyes, I am having a tough time focusing on the screen of this computer. I cannot hear the sounds of the street or the ring of my phone. The second hand on my watch moves slowly, ever so slowly. I want to wake up and find it was all a nightmare.

And while I wish for him to have more time with his family, I am also being very selfish. I will miss the thespian who made inanimate objects like a computer become a thing to behold.

This deification of corporate chieftains was bound to happen. A a post 9/11 fad for evangelistic atheism consumed the publishing world in the mid-2000s. Books such as Christopher Hitchens' God is not Great, Richard Dawkins' The God Delusion, and Sam Harris's The End of Faith mocked members of the world's great religions as superstitious simpletons.

In 2007, I posited that if these pundits got what they wanted, a great spiritual vacuum might form. A corporation might craftily suggest a replacement deity, and use advertising and corporate PR to offer up their figurehead as spiritual leader.

As Om Malik put it: "Some men dream the future. He built it."

In the future Steve Jobs built, we literally worship corporate CEOs.

Follow us on Twitter at @TheSnitchSF and @SFWeekly

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Matt Smith


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