Get SF Weekly Newsletters

Tuesday, March 29, 2011

Snoop Dogg Gets the Smackdown from Bay Area Alcohol Watchdogs

Posted By on Tue, Mar 29, 2011 at 12:21 PM

click to enlarge He knows how to sell
  • He knows how to sell

It definitely wouldn't be hard to lure kids to any product with a campaign that combines Snoop Dogg, alcohol, and sugar.

Which is what has one anti-alcohol group concerned. The Marin Institute is taking on the alcopop industry with an online petition asking Pabst Blue Ribbon to pull its latest supersized alcopop drink, Blast, even before it has made it to the shelves.

So far, 200 people have signed the petition, which asks that the Los Angeles-based company stop concocting the 23-ounce alcoholic beverages that are so packed with sugar and alcohol that they can give youngsters the kick of four beers in one single can.

"The object is to get hammered -- and fast," said Michael Scippa, spokesman for the Marin Institute. "It encourages binge drinking, and that's why it's such a threat."

It's not just that these kiddie cocktails are superlarge, but alcopops are also supercheap; they cost roughly $3 a can, which makes it all that more appealing to low-income, urban kids who can't afford a six-pack of beer.

The Marin group is also irked by the company's marketing ploy -- Pabst has tapped popular hip-hop artist Snoop Dogg to be the face of the campaign for Blast. The Institute is asking that Pabst boot the Dogg as its celebrity spokesman for the alcopop.

"In their own literature, they talk about bringing young black women into the mix," Scippa told SF Weekly. "It's exploitation."

But let's be honest. A petition, even with thousands of signatures, won't bring Blast to a screeching halt. Scippa acknowledged this, and told SF Weekly that's why his group is trying to camp onto Sen. Alex Padilla's (D-Los Angeles) existing legislation aimed at banning alcopop drinks with caffeine.

That legislation, he said, doesn't go far enough.

"That doesn't solve the problem of supersized drinks," he says. "This is an opportunity for Mr. Padilla to make his bill stronger."

Follow us on Twitter at @TheSnitchSF and @SFWeekly

  • Pin It

Tags: , , , , , , ,

About The Author

Erin Sherbert

Erin Sherbert

Erin Sherbert was the Online News Editor for SF Weekly from 2010 to 2015. She's a Texas native and has a closet full of cowboy boots to prove it.


Subscribe to this thread:

Add a comment

Popular Stories

  1. Most Popular Stories
  2. Stories You Missed

Like us on Facebook


  • clipping at Brava Theater Sept. 11
    Sub Pop recording artists 'clipping.' brought their brand of noise-driven experimental hip hop to the closing night of 2016's San Francisco Electronic Music Fest this past Sunday. The packed Brava Theater hosted an initially seated crowd that ended the night jumping and dancing against the front of the stage. The trio performed a set focused on their recently released Sci-Fi Horror concept album, 'Splendor & Misery', then delved into their dancier and more aggressive back catalogue, and recent single 'Wriggle'. Opening performances included local experimental electronic duo 'Tujurikkuja' and computer music artist 'Madalyn Merkey.'"