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Tuesday, December 21, 2010

SF MOMA Accidentally Tells Losers They Won Art Award. Ouch.

Posted By on Tue, Dec 21, 2010 at 2:25 PM

SF MOMA knows how he feels

We all have our Larry David moments. (See above.) But institutions, too, can be guilty of cringe-inducing gaffes. And the San Francisco Museum of Modern Art is apparently one such institution, according to a new report in the Bay Citizen.

Citizen Culture Editor Reyhan Harmanci writes that MOMA accidentally fired off a round of letters notifying unsuccessful finalists in the SECA Art Award competition that they had, er, won. Museum officials told Harmanci that "they deeply regretted the mistake and called the non-winners to explain the situation."

It appears that at least some artists were able to figure out they weren't victorious before breaking out the champagne. But, I mean, still. Ouch.

Incidentally, these are the real winners.

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Peter Jamison


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