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Wednesday, November 10, 2010

San Francisco Happy Meal Ban Hailed as Groundbreaking -- In Scotland

Posted By on Wed, Nov 10, 2010 at 10:59 AM

click to enlarge Adder's fork and blindworm's sting, Lizard's leg and howlet's wing. For a Happy Meal of powerful trouble, Like a hell-broth boil and bubble.
  • Adder's fork and blindworm's sting, Lizard's leg and howlet's wing. For a Happy Meal of powerful trouble, Like a hell-broth boil and bubble.

If you didn't think San Francisco's official ban of toys with fatty Happy Meals wasn't making news worldwide, consider this. Not only are Jon Stewart and Harrison Ford talking about it on the TV, a health expert has hailed San Francisco's move as trailblazing and long overdue. A Scots health expert, in fact.

"You can educate people as much as you want but if there's tasty, accessible food that looks good, people will be seduced by it," Glasgow University professor of metabolic medicine Naveed Sattar tells Scotland's Daily Record. "What's happening in San Francisco sends out a warning shot across the bows of the food industry that legislation will come unless they

change their ways."

Keep in mind, Scotland's best-known national dishes are haggis and fried Mars Bars. Perhaps MacDuff only beheaded Macbeth to keep him from being seduced by tasty, accessible food.

It's a good bet the McDonald's people -- and other fast-food behemoths -- realize the far-reaching effects San Francisco's legislation could spark. And the Scottish newspaper doesn't bother quoting any law professors about the very real possibility of a lawsuit.

When we spoke with McDonald's spokeswoman, Danya Proud -- herself a native of the British Isles, but not Scotland -- she refused to rule out litigation.

If fast-food giants do indeed sue San Francisco, it'll be interesting to see who wins in the court of public opinion: The billion-dollar companies that market disgusting food to children or the city that sees fit to tell parents what they can and can't feed their own kids.

That's fast-food for thought. But you don't get any damn toys.

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About The Author

Joe Eskenazi

Joe Eskenazi

Joe Eskenazi was born in San Francisco, raised in the Bay Area, and attended U.C. Berkeley. He never left. "Your humble narrator" was a staff writer and columnist for SF Weekly from 2007 to 2015. He resides in the Excelsior with his wife, 4.3 miles from his birthplace and 5,474 from hers.


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