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Thursday, September 23, 2010

Mattel Launches News Anchor Barbie

Posted By on Thu, Sep 23, 2010 at 4:15 PM

  • Putting the "fox" back in Fox News.
Putting the "fox" back in Fox News.
Just when you thought certain airheads on network cable news couldn't get anymore plastic, Mattel has immortalized the entire profession with its very own Barbie. Actually she won in the inaugural global vote. While the popular vote went toward a computer engineer, the "girls' vote" wanted a TV anchor. Mattel has delivered on both.

Her name: "Barbie I Can Be...News Anchor Doll." (Rather unwieldy for the bottom of a TV screen;  we'll stick with NAD for short.) Her slogan: "A flair for journalism -- and power pink!" (Was that on her resume?) Her price: $12.99. (Real journalists can't be bought, NAD.)

Still, Mattel was smart in making NAD a TV journalist and not your

average lady print journo --  whose idea of fashion often veers more

towards flip-flops than stiletto pumps (at least in this


NAD carries her own microphone and notepad -- the website warns

"CHOKING HAZARD" -- and wears her peroxided bottle-blonde tresses

bluntly cut into your standard TV anchor bob. Then there's the outfit.

Oh, the outfit -- worthy of a turn on Mad Men -- a black flirty top under a bubblegum pink suit coat

and ruffled skirt hitting very far above the knee, indeed. Don't even

get us started on the black stilettos adorned with pink bows ... though,

evidently, they'd be hidden below her news anchor desk so as not to detract

from her journalistic integrity one bit.

You can already start buying NAD online, though she won't be delivered

until mid-December, according to Mattel's website. A little late on

deadline. But in those heels, we understand.

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Lauren Smiley


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