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Friday, September 3, 2010

Marijuana Ads Dumped By BART

Posted By on Fri, Sep 3, 2010 at 8:30 AM

click to enlarge And you can forget about advertising on BART, too...
  • And you can forget about advertising on BART, too...
SF Weekly recently broke the news that Muni is now accepting ads for medical marijuana. BART, meanwhile, began taking pot ads years ago. But, BART officials now tell us, right as Muni has agreed to accept pot ads, BART has reconsidered and will begin rejecting them.

"Upon further examination, we have decided we are going to reject the ads, because they don't meet our board policy," says BART spokesman Linton Johnson.

"The material that is submitted to be advertised on BART must follow

all the rules and laws of the land. While marijuana has been

decriminalized in California, it's still a crime in the eyes of the

federal government."

BART ran 17 posters for medical marijuana evaluation in summer of 2009. But officials now feel that pot ads violate the following stipulation of BART's ad policy:

click to enlarge bart_ad_policy.jpg

Johnson said that BART could still accept an ad for medical marijuana -- but only if that ad didn't "encourage, or appear to encourage, the use or possession of unlawful or illegal goods or services." Since BART considers medical marijuana illegal, and since an ad that doesn't somehow encourage use of its product or service would be nonsensical, it's hard to see how this would work. "I don't see such a scenario," Johnson said.

That means pot impresario Kevin Reed, whose ad for medical marijuana delivery has been accepted by Muni, will have to consider alternatives to BART if he wants to spread his message to the bridge and tunnel crowd.

Photo   |   Hep C Straight Up


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About The Author

Joe Eskenazi

Joe Eskenazi

Bio:
Joe Eskenazi was born in San Francisco, raised in the Bay Area, and attended U.C. Berkeley. He never left. "Your humble narrator" was a staff writer and columnist for SF Weekly from 2007 to 2015. He resides in the Excelsior with his wife, 4.3 miles from his birthplace and 5,474 from hers.

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