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Thursday, June 10, 2010

Wanted: A Few Good Lovers

Posted By on Thu, Jun 10, 2010 at 3:58 PM

Sexual healing
  • Sexual healing

Calling all aspiring sex coaches. The OneTaste Urban Retreat Center in San Francisco begins a 10-month program on June 15 to add to its stable of 1,000-plus sexperts who teach "slow sex" and "orgasmic meditation," or simply, "OM."  SF Weekly wrote about the group in 2007, and The New York Times described OneTaste as being a cult-like community of sexually curious men and women who primarily focus on the woman's pleasure.



Founder Nicole Daedone spoke to prospective sex coaches during a teleconference this afternoon. She and her staff made futile attempts to get the callers to introduce themselves and share why they are interested in a career with OneTaste.



Awkward silence hung heavy on the line, but Daedone laughed off
the callers' timidity. "It's like sex," she said. "We'd rather sit on
the sidelines and watch than claim it."



One bold man, Roy, shared that since enrolling in OneTaste courses, his relationship with his wife had improved. Now he wants to take his sex education to the next level by making a career of it.



The teleconference was light on information and heavy on inspirational garble. Only from the NYT article and the group's site can one glean what "OM" actually entails - the stroking of a partner's genitals to achieve heightened emotional awareness. Oh yeah, and orgasm.

At the tail end of the call, Daedone went into the logistics of becoming a sex coach. The most expensive training package -- which includes more teleconference calls, in-person immersion training sessions and take-home materials- is $10,500. The payoff is big, though. Slow-sex coaching is a lucrative trade, with incomes ranging from $75,000 to $300,000, according to lead coach trainer Mai Vu.

Ambiguously, Vu said, "If you believe in yourself, the sky's the limit for what you can charge." She added that coaches profit handsomely from OM sessions, because customers seek OneTaste specifically for this niche practice.

Daedone said that when she founded OneTaste in 2001, she didn't expect it to surpass its fringe status. But with books and publicity tours on the way, she said, "The wave is coming, and we're ready for it." We sense a double meaning.

If you want to be a certifiable Casanova, here's your shot.

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Taylor Friedman

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