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Tuesday, June 8, 2010

Golden State Warriors' New Logo Incorporates Yet-To-Be-Built Bay Bridge

Posted By on Tue, Jun 8, 2010 at 1:05 PM

click to enlarge gswlogo2_280x300.jpg
Let's get this out of the way: We like it. We hated Thunder and do not mourn his passing. The Golden State Warriors' new logo, clearly modeled after the yet-to-be-erected eastern span of the Bay Bridge, brings us a wave of nostalgia the team's play of late has not.

Not only are the new-old (old-new?) logos reminiscent of the team's "The

City" jerseys -- some of the greatest ever donned by basketball players

-- they hark to the team's blue-and-gold heyday of the late 1980s and

early 1990s.

Those were some of the most entertaining teams ever assembled. It warrants mentioning that, following the Chris Webber debacle in 1993, the warriors switched over to their black-and-orange monstrosities and brought in Thunder the dunkin' mascot. No, the team's garish duds and overactive mascot for attention-deprived fans were not the cause of the team's decade of misery. But they do represent team management attempting to make up for dreadful decision-making and woeful on-court play via sartorial choices and bread and circuses. Good riddance to all that.

Hopefully the Warriors will be successful before the bridge they'll wear on their chests is complete. A man can dream.

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About The Author

Joe Eskenazi

Joe Eskenazi

Joe Eskenazi was born in San Francisco, raised in the Bay Area, and attended U.C. Berkeley. He never left. "Your humble narrator" was a staff writer and columnist for SF Weekly from 2007 to 2015. He resides in the Excelsior with his wife, 4.3 miles from his birthplace and 5,474 from hers.


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