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Wednesday, May 26, 2010

Source: Bay to Breakers Already Lining Up New Sponsors

Posted By on Wed, May 26, 2010 at 2:40 PM

ING resisted the charms of these "runners" and skipped town. Will a new corporate sponsor soon step in? - JOSEPH SCHELL
  • Joseph Schell
  • ING resisted the charms of these "runners" and skipped town. Will a new corporate sponsor soon step in?
A source close to Bay to Breakers organizers tells SF Weekly that the 99-year-old San Francisco race is already in talks with several high-profile replacements for departed sponsor ING.

Identities were not released, but we were assured they were "instantly recognizable names." Of course, sponsor-dependent sporting enterprises that loses their sponsors are often quick to claim new ones are lining up -- so we'll see.

For our next act: Drinking against the wind - JOSEPH SCHELL
  • Joseph Schell
  • For our next act: Drinking against the wind
Our source also claimed that the urine-, feces-, vomit-, and stale beer-related problems surrounding Bay to Breakers were just one of several factors prompting ING's decision to not renew its five-year contract with Anschutz Entertainment Group. The insurance giant earlier this year pulled out of the Georgia Marathon, and may be redirecting its sponsorship dollars.

One thing's for certain: They've certainly redirected their dollars away from here.

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About The Author

Joe Eskenazi

Joe Eskenazi

Joe Eskenazi was born in San Francisco, raised in the Bay Area, and attended U.C. Berkeley. He never left. "Your humble narrator" was a staff writer and columnist for SF Weekly from 2007 to 2015. He resides in the Excelsior with his wife, 4.3 miles from his birthplace and 5,474 from hers.


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