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Wednesday, March 17, 2010

Acura's PR People Befuddled By S.F. Bike Culture

Posted By on Wed, Mar 17, 2010 at 7:30 AM

Biker beware!
  • Biker beware!
You get a lot of interesting notes when your e-mail contains "" Many of them deal with events you would never, ever cover on a news-related Web site. Oftentimes, a chipper PR person accompanies the e-mails with a phone call. These are always disorienting, because they're "following up" on one of the 200 e-mails you deleted that day.

So when folks from Acura called up and asked if your humble narrator planned on covering some sort of unveiling of their 2010 ZDX here in the city -- it was a thanks but no thanks moment.

As a courtesy to the out-of-town driver, we kindly suggested she "look out for bicycles."

Silence. Dead silence.

"Shouldn't it be the other way around?"

(Buries head in hands). Welcome to San Francisco, PR person.

And cyclists -- consider yourself forewarned!

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About The Author

Joe Eskenazi

Joe Eskenazi

Joe Eskenazi was born in San Francisco, raised in the Bay Area, and attended U.C. Berkeley. He never left. "Your humble narrator" was a staff writer and columnist for SF Weekly from 2007 to 2015. He resides in the Excelsior with his wife, 4.3 miles from his birthplace and 5,474 from hers.


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