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Thursday, February 18, 2010

Numerologist No Match for KRON-TV's Rotten Numbers

Posted By on Thu, Feb 18, 2010 at 12:01 AM

KRON should have seen this story coming...
  • KRON should have seen this story coming...
SF Weekly readers may recall a double take-worthy story from 2006, recounting how a KRON executive's personal numerologist determined the station's address -- 1001 Van Ness -- was the source of its myriad woes. The address was changed to 1001552 -- and that solved everything. Programming Manager Pat Patton said business and morale were up, up, up: "I can tell you things seem to have improved since the change," he said in '06 of his numerologist Jesse Kalsi's handiwork.

Well, there are numbers and there are numbers. There's the messy bankruptcy KRON's parent company, Young Broadcasting, declared last year. There's the $823 million Young paid for KRON in 1999 -- and the station's current estimated value of $25 to $50 million, as revealed in recently filed bankruptcy documents.

It's those evil numbers that have Young purportedly in advanced negotiations to partner KRON with NBC (KRON dropped its NBC affiliation back in 2001). If this were to come about, Patton told SF Weekly, KRON would likely be operated out of KNTV in San Jose. That means KRON may leave its accursed 1001 Van Ness Ave. address once and for all -- certainly not what Patton had in mind back in '06.

Patton, it seems, has soured on the numerological stylings of Kalsi, and notes that the "552" came off the building years ago. "I haven't talked to him for

years. I have no idea where he is or what he's doing," he says of the

Newark, Calif. mystic. Patton also let it be known that he has has a box

full of Kalsi's books gathering dust in his office -- and he'd appreciate if the numerologist would come and pick them up.

We called and e-mailed Kalsi, and he dialed -- but did not analyze -- our number. He says KRON's dire state is its own damn fault for taking his "552" off the address. "Soon after the article appeared in SF Weekly there were all these things said in the media about using numerology," he says. "That was it. It was gone." If KRON hadn't removed those numbers, insists Kalsi, they would "absolutely" be thriving today.

Incidentally, should KRON end up being forced to move in with KNTV in San Jose, the station's new address will be 2450 North First Street. Kalsi does a quick numerological analysis (each number corresponds to a celestial body; 1 is the sun, 5 is Mercury, and 0 is an amplifier). Bad news, KRON: the San Jose address "is just as bad. There's no change."

H/T   |   Romenesko

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About The Author

Joe Eskenazi

Joe Eskenazi

Joe Eskenazi was born in San Francisco, raised in the Bay Area, and attended U.C. Berkeley. He never left. "Your humble narrator" was a staff writer and columnist for SF Weekly from 2007 to 2015. He resides in the Excelsior with his wife, 4.3 miles from his birthplace and 5,474 from hers.


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