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Tuesday, April 28, 2009

Why? Because It's Cool: San Francisco's Old Mint Bedazzled By Seven HD Projectors

Posted By on Tue, Apr 28, 2009 at 9:59 AM

The bad news: This stellar display of HD light show projection by Obscura Digital is almost certainly the precursor to the next wave of high-tech Budweiser and Coors ads that we'll one day tune out.

In the meantime, however, the San Francisco company's recent transformation of the city's Old Mint into a 3D palate is still pretty darn cool. We can be jaded tomorrow.

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About The Author

Joe Eskenazi

Joe Eskenazi

Joe Eskenazi was born in San Francisco, raised in the Bay Area, and attended U.C. Berkeley. He never left. "Your humble narrator" was a staff writer and columnist for SF Weekly from 2007 to 2015. He resides in the Excelsior with his wife, 4.3 miles from his birthplace and 5,474 from hers.


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