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Wednesday, April 22, 2009

Day of the Donut Is Nigh

Posted By on Wed, Apr 22, 2009 at 11:05 AM

click to enlarge homer.jpg
Sure, it's Earth Day. But you know what's better than saving the planet? Eating delicious fried dough smothered in frosting and quite possibly sprinkles. What is Day of the Donut? It's a holiday of sorts instigated by a man named Jake Rome, an avid Flickr user who decided that the company owed him and others some free donuts.Of course, Rome wasn't owed anything, but after starting a popular Flickr group (We Demand Donuts),and leading irreverent protests, his demands were met.

Rome's effort was staged largely to mock people who were angrily protesting the addition of video to Flickr's format.

San Francisco members of the We Demand Donuts crowd (and undoubtedly some who weren't) received free donuts on Flickr's dime from Bob's Donuts last year on April 16.

Other Flickr users around the country organized their own meetups where, inevitably, pictures of the pastries were taken.

Flickr learned a valuable lesson, which is "Once you give someone something for free, they usually want it again."


the scent of parody has staled, the donuts are still fresh and Rome

isn't about to give up the free ride. Day of the Donut is upon us, and rumor has it that demands will be met once again Thursday, near Embarcadero Plaza around 4 pm.

In a recession, the tastiest donuts are the free ones.

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Andy Wright


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