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Monday, March 23, 2009

San Francisco Snuggie Pub Crawl Secedes, Saves Attendants $20

Posted By on Mon, Mar 23, 2009 at 3:29 PM


For someone wearing a pearl necklace and an evening gown fashioned out of a Snuggie, a woman standing near the entrance to Rouge nightclub was pretty mouthy.

"Snugger, please," she told a guy in a Snuggie wizard costume, who had seemingly just refused to buy her a drink. 

An abundance of Snuggie-clad gentlemen continued to hit her up, though, as this was Friday night's Snuggie Pub Crawl. About 200 people had gathered on Polk Street in some semblance of the Snuggie, a sleeved blanket that recently took over America with its unintentionally hilarious infomercial.

Many had spent hours bedazzling, trimming, and refashioning their Snuggies for the blanket-inspired costume party. Snuga-jawea and her friend, the Snugador (Matador + Snuggie), showed up. So did Lady Snug-ga (Lady GaGa in Snuggie). There was a distinguished Roman soldier, and an Alice in Wonder-Snuggie, plenty of wizards, and a dude who had merely decorated his Snuggie with the letters "DUKE SUCKS".

Ever-obsessed with the never-ending trend, TV news crews and print reporters also descended on the Snuggie Pub Crawl, though I'll have you know I was one was the only member of the media to actually don a Snuggie. (I think I still have the right, after being among the first to spot this trend at the SF Weekly office back in January.)

Still, I didn't feel taking notes through giant, fleece sleeves, and it's sort of hard to walk while wearing a blanket, so I threw the Snuggie over my shoulder and took the first opportunity to wrap it around eccentric 12 Galaxies protester, Frank Chu, who never misses an opportunity to be featured in the news.


The pub crawl, which started at 8 p.m., was one of 18 scheduled around the United States between January 30 and May 23. Central organizers in Chicago are doing the marketing and whatnot, and have posted all Snuggie Crawl info here:

Yet apparently, San Francisco and its crawl were unwilling to play by Chicago's rules (which included collecting $20 from every attendant) and eventually seceded. "The people in Chicago that were running the Web site and email list serve have stopped answering my emails, removed the event date, and refused to post the location," wrote Keith Charles "Snuggie Spanker" F. on "In Chicago, the event is selling 20 dollar tickets to attend. They are attempting to make money, and are hijacking the email list." 


The money collected was supposedly going to orphans in Tanzania or something, but instead people in San Francisco were free to spend it on beer. The beer was pretty well-deserved in some cases, as people had spent hours and hours preparing their costumes. Snuga-jawea and the Snugador had even taken a half-day off of work. The girl who most deserved a beer, though, was Laura Wullschleger, the 24-year-old genius from Pleasant Hill who dressed as Lady Gaga.


She was getting plenty of attention for her costume, but Wullenger admitted that the whole concept of a regular Snuggie was mysterious to her. "It's a blanket with sleeves," Wullschlenger said, shrugging. "I don't get it. I don't get the Snuggie."

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Ashley Harrell


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