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Thursday, October 9, 2008

You Need a $500 Swedish Coat

Posted By on Thu, Oct 9, 2008 at 3:00 PM

According to its Web site, Filippa K combines "timeless simplicity with contemporary edge" for "distinctive fashion for modern urbanites with personal integrity." There's a lot of this tiresome fashion babble on the company Web site: "It’s about the ‘punk within’ combined with the simplicity of Filippa K. The essence of cool and stylish lead singer of Velvet Underground, Nico."

Nothing screams "punk sensibility" like "jersey and knitwear."

Filippa K is a Swedish label that hawks "minimalist" fashion (read: grey sweaters, little black dresses) and has been doing so for thirteen years. They've leached their particular style of tasteful basics to 41 countries and according to an article in today's Wall Street Journal, they'll be opening a store in San Francisco next month. Writes the WSJ:

The label, named for founder and creative director Filippa Knutsson, is one of a number of Scandinavian brands that have gained currency among U.S. fashionistas, helped by an under-the-radar mystique and prices that are lower than European labels.Filippa K men's sport coats, for example, range in price from $325 to $575, compared with starting prices of $1,000 for Armani Collezioni and Versace.

Then there's this:

The 15-year-old label, now sold in the U.S. at upscale chains like Barneys New York, acknowledged the awkward timing. "When we started to plan the San Francisco project, the financial market and economic situation in the U.S. were not this bad," said Patrik Kihlborg, Filippa K's interim chief executive.

Um, yeah. Awwwwwwwwwkward.

It's good to know that even as the economy whizzes sharply past your ears you can still look forward to snapping up an affordable $575 sports coat sometime in November.


Here's one of the photos from the slideshow accompanying WSJ's story about the Dow dropping 678 points and closing below 8600. This guy is probably thinking, "New York doesn't even have its own Filippa K store! Just shoot me!" --Andy Wright

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Andy Wright


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