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Friday, February 22, 2008

Welcome To "MiMa,' S.F.'s Craziest New Neighborhood, Name That Is

Posted By on Fri, Feb 22, 2008 at 10:52 AM

mima.jpg

A definite contender for most ridiculous neighborhood name ever, Curbed SF drops the dime today on "MiMa," an area of Market downtown that encompasses the 944 Market St. address where New Urban Properties has staked their latest claim, and possibly employed the fine art of linguistic mashup to concoct the abbreviation for "mid-market," which Curbed describes aptly:

"And there you have it. A new nabe — albeit one that sounds a bit too much like a child's pet name for grandma — makes its public debut."

And it's not as though other contrived neighborhood mashups haven't been aiming for the same heights of weirdness: there's the "TenderNob" (Tenderloin/Nob Hill), "NoPa" (North of the Panhandle), and "SoCha" (South of Cesar Chavez) of the cafe fame.

-- Brian Bernbaum

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Brian Bernbaum

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