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Friday, May 27, 2016

Two Years Into Her Career, Pop Singer-Songwriter VÉRITÉ Has Only Released EPs. Here's Why...

Posted By on Fri, May 27, 2016 at 11:19 AM

click to enlarge ve_rite_-_press_chad_kamenshine_1_.jpg
Anyone who's a fan of pop should listen to VÉRITÉ. The 26-year-old singer-songwriter made a splash in the summer of 2014 with her first single, "Strange Enough," which reached No. 1 on Hype Machine and went viral on Twitter. To date, the New York-based artist has released four EPs and claims she's gearing up for a full-length album next. 

We spoke with the saccharine-voiced artist ahead of her upcoming show at Rickshaw Stop on Tuesday, May 31, to learn more about her career, why she's only released EPs, and what her next move is. 

I read that you were a full time waitress at Applebee’s in Times Square in Manhattan while you were working on your first EP Echo.
Well, I was working on the first two EPs. I had been a waitress since I was young: when I was 14 I started working in restaurants. When I started working on the EP I was working a lot of hours and was trying to write in the little cracks of time via email.  So I would send an idea to my producers and they would rearrange it and send it back to me. And I would rearrange it and then after lots of emails came final songs.
How did you link up with those producers?
The first one was by chance. Someone reached out to me and asked if I wanted to collaborate, so I participated in that experiment. And then from there, I kind of just kept meeting people. And now this last release, I actually had five producers work on five different songs, so I’ve taken it to the other extreme.

Have you always wanted to sing?
Yeah, I’ve been a musician since I was really young and I started playing shows when I was 8 or 9. So I think that it was definitely a natural process from a young age.

Echo came out less than two years ago, so you were in your early twenties when you dropped your first release. Is there a reason why, if you've been performing since the age of 8, you've taken so long to get your first project out?
I think that for me I’ve always done everything independently and on my own even up to this point. I feel like I went through all of the growing pains of development on my own and hit ceilings with different projects and have gone down different roads. And so I feel like finally, with this project, it was the first time where I was sure of how I wanted to sound and what I wanted to say. And all of the doors opened for it. And so I think that it’s just been developing on my own, which can be a much slower process, but it has its benefits.

I think it’s also interesting that the route you've taken now has been to release just EPs. You’re now on your fourth EP. Was that a calculated move on your part to start with EPs?
Yeah, definitely. I feel like especially when you're starting out and launching a project, you don’t want to waste material. Releasing EPs is a very digestible way to introduce yourself to people. It’s not overwhelming. There’s definitely a sense that every track that you release is going to get heard and that you're doing it strategically. And so it’s definitely been a strategic move, and I think that now that I’ve done a bunch of EPs, a full length will probably make sense for the future.

It seems like it was the right timing for you because it sounds like you have it all planned out now.
Yeah, it’s definitely all been calculated. I think that the idea of having a "slower start" winds up meaning that now, as I become more established, I get to maintain more ownership and control with my work. Which is kind of the dream.

I read something that said your whole career is self-funded?
I paid for everything that's gone into it. When I moved to New York, I worked, that’s all I did. I saved money. I wasn’t sure what I was saving it for, but it was a goal. So I saved a bunch of money and then I invested it all in the first EP. And then I needed money for the second EP, so I kind of did the same thing. Just went back to work. And then, at some point a little bit after the second EP, the project started sustaining itself. And now my job is to just run it.

With your latest EP, Living, do you feel like you're trying anything new or different with it?
I think the goal was to make it an extension and an elevation from the sound of the other two just because I always want to be pushing myself into different directions. And the writing process was definitely different in that I worked with a lot of different people. I write all of the melody and the lyrics and then I’m super collaborative with the production, and I was trying different producers. It was a much different approach and a different challenge.
Do you think that in the future you'll continue to work with so many producers or are you finding out who you like to work with now?
No. I think that without experimentation you can’t find the people that you're going to work well with. It was by chance that it wound up being five different producers on the EP just because I was doing a lot of sessions and these songs came out of those sessions. But that being said, I found people that I do believe I’m going got have long relationships with creatively.


VÉRITÉ plays at 8 p.m., Tuesday, May 31, at Rickshaw Stop. More info here

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Jessie Schiewe

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