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Friday, October 24, 2014

K.Flay + A Hacked Xbox Kinect = One Perfectly Trippy Video For "Make Me Fade"

Posted By on Fri, Oct 24, 2014 at 12:53 PM

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We've been a fan of Stanford student-turned-emcee ingenue K.Flay since she was rapping about stoner snacks and dumbass frat boys, but her full-length debut this past summer, Life As a Dog, truly catapulted her — deservedly — into the national spotlight. Featuring more singing than the rapper had previously been known for, it's the perfect record for a hazy hangover day, with breakup songs and party songs and the songs that 29-year-old Kristine Flaherty does best: Those that document the mundane aspects of life with a highly specific, visceral poetry.

"Make Me Fade," is a great example of this, with Flaherty's self-deprecating sing-song narrating an obsessive relationship — with a drug, with a person, with both? — over a somehow simultaneously somber and electrifying synth backdrop. The video, fittingly, gives us the rapper-singer in about as detached of a state as we can imagine: pixelated, in black and white, looping over herself against a matrix backdrop, thanks to director Ben Fee's vision and a hacked Xbox, which he used to transpose her movements into this otherworldly digital state. 
K.Flay's on tour throughout the South right now, but lucky for us, she comes home to play Brick and Mortar Music Hall Nov. 6, in a free (!) show presented by DeliRadio. 
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About The Author

Emma Silvers

Emma Silvers is SF Weekly's former Music Editor.

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