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Monday, March 31, 2014

Watch: A-1, Sayknowledge, and Richie Cunning Freestyle in a Lyft Car

Posted By on Mon, Mar 31, 2014 at 11:44 AM

A-1 raps in the Lyft.
  • A-1 raps in the Lyft.

In 100 years, people will look back at this video and say,

"That was San Francisco in 2014. Three local musicians all sat in a Lyft -- a car working for one of many informal rideshare companies that competed against the once-powerful taxi industry -- and free-rhymed verses to a "dope beat" while being driven around the city. The rappers in this "cypher," as such freestyle encounters were then known, expressed apprehension over economic uncertainty, the pace of social change in San Francisco, and the possibility that they may one day have children to take out for ice cream. The clip includes verses from then-burgeoning A-1, Sayknowledge, and Richie Cunning, who were known for their incisive anecdotes about city life. That the video seems to have been sponsored in part by Lyft, the rideshare company, is only emblematic of a time in which independent musicians often relied on corporate largesse and opportunities in "native advertising" in order to make ends meet...

"... you can also download a digital file of this cypher in the then-popular MP3 format to play on your vintage iPhones or iPods."

[via TeamBackpack]

-- @iPORT


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Ian S. Port

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