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Tuesday, January 22, 2013

New Concert Venue Coming to the Embarcadero for America's Cup

Posted By on Tue, Jan 22, 2013 at 1:58 PM

A new, 9,000-square-foot outdoor venue is coming to the Embarcadero -- temporarily.
  • A new, 9,000-square-foot outdoor venue is coming to the Embarcadero -- temporarily.

Ah, the America's Cup. You think of sailboats, you think of tourists, you think of -- a massive new concert venue on the waterfront?

Well start imagining, because concert giant Live Nation is teaming up with the sailboat racing organization on a new, temporary outdoor performance venue at Piers 27-29. And the first artist announced so far for this 9,000-seat America's Cup Pavilion is none other than Sting, who will bring his Back to Bass tour to the Embarcadero on June 2.

The new venue isn't just for concerts. According to Live Nation, the amphitheater will be able to host "family shows, community and business events, comedy, as well as America's Cup race activities and viewing sessions" also. But live music was clearly one of the main factors in the project.

"San Francisco's storied music history is part of the fabric of this great community, and we plan to continue to celebrate music and culture as part of the America's Cup," said America's Cup CEO Stephen Barclay in a statement released today.

Construction on the Pavilion will begin this spring, with its event season running from May through October. Sting is the only announced performer so far, and tickets for his show go onsale Friday, Feb. 22 at 10 a.m. on the Ticketmaster website. America's Cup racing takes place on San Francisco Bay from July through September of this year.

-- @iPORT


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Ian S. Port

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