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Tuesday, October 30, 2012

OMGig Lets You See the Concert as Ruined By Smartphone Videographers

Posted By on Tue, Oct 30, 2012 at 8:30 AM

omgig_fresh_onlys.jpg

Here's something we can get behind: A cheeky new site that lets those who shoot endless smartphone video at concerts see just how thoroughly they're ruining them for themselves and everyone else.

Called OMGig, the minisite lets you turn any live YouTube clip into a chiding demonstration of the idiocy of shooting smartphone video at concerts. It's simple: Pick a video on YouTube and replace the "youtube.com" part of the URL with "omgig.com." Then you'll see two hands holding up a white iPhone while the tiny video plays inside. Behind the phone you'll see a blurry full-sized video of the show -- mostly obscured by the phone and the hands, just like at a real concert.

Here's a video we found of S.F. band the Fresh & Onlys performing in Brooklyn, OMGig-ified. As you can see, the site works quite well.

"Why enjoy the captured moment when you can enjoy capturing the moment" ask app's creators," asks the OMGig webiste. Built by developers Johannes Wagener and Lee Martin, OMGig was unveiled at Music Hack day Reykjavik and brought to our attention by Eliot Van Buskirk over at Evolver.fm. Who knows whether it'll really spread awareness of the poverty of watching concerts through your smartphone -- and breaking up the view for everyone else -- or not. But we sure appreciate that someone's trying.

-- @iPORT


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Ian S. Port

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