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Tuesday, August 14, 2012

The Worst of Outside Lands 2012

Posted By on Tue, Aug 14, 2012 at 9:52 AM

Page 2 of 2


This is all well and good until... well, until it's too much. This weekend, for instance, all it took was a few sightings of riffs on the beloved Keep Calm and Carry On poster from World War II -- Keep Calm and Fry Bacon, Keep Calm and Respawn, Keep Calm and Have A Cupcake -- to make the whole thing feel saturated.

That seems like a small price to pay, but think about in terms of the more familiar story: band starts from obscurity, gains a growing following, gets spotted by the right person, winds up on the soundtrack to a network television drama, jumps the shark. The distressing part, with your witty T-shirt as with that band you don't admit to liking anymore, is that the unambiguous good of sharing a fledgling idea with people who are likely to be receptive to it, whether via the online echo chamber or via a medium as pleasingly organic as a music festival, has a flipside of oiling the wheels of a culture that commodifies and feasts on fledgling ideas: eventually the T-shirt is available for purchase at Urban Outfitters, eventually the slogan is the title of a movie. And eventually we lose touch with what we liked about the idea in the first place. -- Daniel Levin Becker

  • Christopher Victorio
  • Rebelution


I don't mean to sound like a curmudgeon... but this many people like this? I get that every generation of college kids needs its reggae-lite. Sublime, Pepper, Slightly Stoopid, and now this. But a bit of the signal is lost with each duplication. This makes Pepper look like Marcus Garvey. -- Cody Nabours

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