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Friday, May 27, 2011

Local SFNY Crew on Bringing the Party from New York to San Francisco

Posted By on Fri, May 27, 2011 at 8:39 AM

King Most, Freddy, Marky
  • King Most, Freddy, Marky

SFNY was a concept born from the desire to throw a fantastic birthday party for a couple of San Francisco transplants living in New York City. Wanting to create a brand that would transcend the limitations of calendar or venue and allow them to create a long-running series of events without restrictions, locals KM/FM of SFNY is bringing the party here for the first time. We talk to King Most, Freddy, and Marky about choosing the talent/sponsors, the ideologies behind SFNY, and what's musically in store for the party. Although the SFNY Yacht Party is now sold out, there will be an afterparty held at the Burritt Room with RSVP.

How did you start forming the concept of SFNY?

SFNY started out as a glorified birthday party for our friend JP in fall of 2009. He's originally from S.F. but now resides in New York, and he wanted his friends from S.F. to come out to celebrate with him. He first asked Freddy to do a flyer since he's the art director at Wax Poetics, and then all sorts of ideas started stemming from there. He wanted to throw a party that could transplant down-to-earth S.F. vibes to New York. The party turned out to be sort of a positive culture clash between what you would expect from a rooftop hotel party except with an entirely different crowd. At the end, JP said, "I felt like I was a guest of honor at a party I wouldn't have been invited to."

What made you decide to throw it in S.F. this time, since the past three parties have been in New York?

Originally we wanted to do it in New York, but we kept running into problems like not getting a license and whatnot. We needed to find someplace that was good enough for people from New York to come out here. Since we've done it in New York the past three times, we decided it was time to make it a true bicoastal party.

One of the best ways to experience the New York party scene is on a rooftop, so we aimed to re-create that vibe here in S.F. The best place where you could see all of S.F. is on the bay, so why not throw a party on a yacht?

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How did you pick and choose the DJs on the bill? Obviously you guys didn't end up choosing, say, Tiësto for this party.

Well, mOma was at SFNY 2, and he's one of our favorite DJs. He's a big deal nationally, and has a great musical sensibility. He can play disco, he can play reggae, just about anything. We try to make this line-up so that people can experience these talented up-and-coming DJs who normally don't get as much press or respect they deserve. People here don't really know he recently won the Redbull Thre3style Championships in Brooklyn.

What about Ge-ology?

Ge-ology's claim to fame was working closely with Tupac in the Born Busy crew. He started out in the hip-hop world, but he's a very diverse DJ and can play all sorts of funk, soul, and house music. He's also a really good producer, and was born and raised in New York. To us, he just lives that SFNY feel.

How you guys go about distinguishing yourselves from the average one-night-of-fun party?

Well, it's the all the thoughtfulness that's put into this party. People don't realize that it doesn't take that much to go that extra step. You can be thoughtful in the way you throw parties and not have it be all uptight. Creatively, everyone has time to express what they're bringing to the party.

So you guys aren't really trying to recreate a New York type of party?

No, we're creating something different that has the best of both coasts. Obviously New York is way more populated than San Francisco, so there are more people throwing a different variety of parties trying to vie for your attention. However, there are not as many people here and the scene is smaller. People aren't necessarily trying to go full-force and distinguish themselves. We wanted to take that NY hustle and bring it out here. If you want to throw a successful party in New York, this is what you have to do to distinguish it.

What will sort of knowledge do you hope people gain after experiencing this party?

Whether we do it here in S.F. or in N.Y., this event is an experience formed by a concept. There are a lot of different reasons why we do it, and one of them is that we think people take this city for granted. There's so many people leaving, coming back, and leaving again, and we just want to throw something that shows our appreciation for the city. Once we came up with SFNY, everyone on the team had some sort of renewed interest in the party scene here. It's a celebration of our home.

This party seems to have quite a bit of local sponsorship as well. Why the decision to get so many people involved?

We picked companies and people that are more focused on perfecting their craft. S.F. is full of independent thinkers, and we want to support people like that. This party was based on a concept, and we wanted like-minded people that perhaps don't DJ to be on board with us. We do have a long-term vision for this party, and soon we're hoping to achieve parties like S.F. Japan, Chicago, and even Idaho.

Something new came out each week with your promotions, whether it be art, mixes, etc. Must be quite a bit of work.

It'll be interesting to see how many and the type of people that are going to come out. Week by week we have been coming out with new art, new mixes, and more, so that if you are coming, by the time it comes, you're going to 100 percent want to be there. But it's also kind of a filter. (laughs).

But honestly, we're trying to make something for everyone. Just among us three there will be rare grooves, funk, soul, hip-hop, rap, yacht rock ... music lovers will know and have a great time.

But sadly, at this time the event is now sold out. So will the afterparty have the same concept and vibe as those who can't get on the yacht?

We wanted the afterparty to be somewhere really special and at a venue that people might not necessarily equate to the type of party we're throwing. That's why we chose the Burritt Room in the Crescent Hotel. It only has around a 250-person capacity, so it'll be intimate as well. It'll feature the three of us along with special guests. The head bartender, Kevin Diedrich, is originally from Washington, D.C., so we're still trying to embody that East to West Coast vibe. We just want to change people's preconceived notions of what to expect from certain types of parties with this whole SFNY experience.

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