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Thursday, March 17, 2011

E-40 Brings Back the '90s Bay Sound While Getting His 'Money Straight'

Posted By on Thu, Mar 17, 2011 at 12:33 PM

e_40_practice_lookin_hard.jpeg
Know what I'm doing right now while watching this E-40 video? Having flashbacks of being ten years old, sitting in my suburban Northern California bedroom, reading comic books and listening to E-40 jams that sounded just like this. Who knows, I may have even been playing with my WWF action figures. Point is, I loved this era of mid-'90s Bay Area hip-hop as a kid, and I'm more than happy to have 40 Fonzarelli messing around with this sound again.


Taken from his upcoming double-album release Revenue Retrievin: Graveyard Shift and Overtime Shift, "My Money Straight" hearkens back to the days of sinister basslines and funky synths, as E-40's fluid chameleon flow dances up and down the beat. The trio of Black C, Guce & Yung Jun doesn't mess around on this beat either. 

Look, I loved the glory days of Hyphy as much as anyone -- but this sound right here represents 40 Water at his best. Think about the days of "Captain Save a Hoe," "Sprinkle Me," "Rapper's Ball," or even The Click's "Hurricane." Then watch this video. See what I mean?

[via Southern Hospitality]

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Adrian Covert

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