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Tuesday, December 21, 2010

How Pomplamoose Made Me Hate Christmas, Hyundai, and Pomplamoose

Posted By on Tue, Dec 21, 2010 at 12:05 PM

Just, please, make it stop.
  • Just, please, make it stop.
UPDATE: For more on Pomplamoose, see our February, 23, 2011 cover story on the band.

Editor's note: Mike Seely, who helms a sister publication of ours called Seattle Weekly, has a problem. A problem, that is, with the Hyundai holiday ads that feature Marin County husband-and-wife duo Pomplamoose. In the heat of an "Up on the Housetop"-induced fury, Seely penned a fevered screed about the band and its infuriating cuteness. Out of sympathy for your jingle-damaged ears/eyes/soul, we have excerpted his diatribe here:

As car companies go, I've always liked Hyundai. They produce modest, reliable and affordable cars with little fanfare. I don't really have a problem with Christmas either; despite its over-commercialization, it tends to bring people together and send people into the new year with a renewed sense of optimism. Nor do I have a problem with independent music acts cashing in on corporate America's desire to "cool up" their image. And until recently, I didn't have an opinion of Pomplamoose, a Bay Area indie-pop duo best-known for its snarky cover of Beyonce's "Single Ladies" and selling its music exclusively online.

But now that Pomplamoose has produced a series of Christmas commercials for Hyundai, my opinions of all these entities have been forever altered.

If you haven't seen the ads, you don't watch television. They're that ubiquitous. They feature Pomplamoose covers of three carols: "Up on the Housetop," "Jingle Bells," and "Deck the Halls." The commercials are effectively videos of these covers, and they have served to cement lead singer Nataly (note the ultra-precious spelling of "Natalie," as well as the ultra-precious bandname) Dawn's status as the most annoying woman on earth.

In the videos, Dawn smirks as she's shown in a variety of cozy sweaters and scarves, singing the carols in generic-Grey's Anatomy-chick-voice, a vocal style that probably needs no further explanation than that. After you hear it five times (this will happen within the first half-hour of watching pretty much any program on television), you're ambivalent. Ten times, you're annoyed. Fifteen times, Dawn's voice is like nails on a chalkboard. Twenty times and it's like fire ants gnawing at your crotch...

... continue reading Seely's post over on Reverb, Seattle Weekly's music blog.
Are you equally annoyed by these commercials? Tell us on Twitter, or express the depths of your irritation on our Facebook page.

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Mike Seely


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