Get SF Weekly Newsletters

Monday, June 14, 2010

The Case of the Missing iPad Cover: What to Do While Waiting for "the" Case

Posted By on Mon, Jun 14, 2010 at 5:26 PM

How can you define your status as an Apple fanboy/girl/hermaphrodite without the official Apple iPad case? With its sleek simple design and unique texture...

As BT Vice President of Web Services (and iPad consumer) Kevin Marks put it, "The appeal of the official case is just good design, because

Apple actually knew what size the iPad was before they shipped; I've

been trying to get one for my son for months." One laptop per child be

damned, we want one iPad case for every adult child with $500 of

disposable income.

Except there are no official iPad cases anywhere. We put in a call to

Apple PR and while they (surprisingly) got back to us promptly, they're

still looking for an explanation for the shortage. We also called our

local Apple store and were told by an Apple employee that they in fact

do have more iPads then official cases ("For awhile it was harder to

find a case than an iPad"), which shouldn't be too hard as the official

case count is currently zero.


laws of supply and demand have turned a minimalist device sheath into a

status symbol: To roll pimp style you need to have an original case.

The missing case caper is complex, confusing, and very Apple ---

Nothing makes you want something more then when it's in limited supply.

And, as always with Apple, it's not just about the appliance in our

hands, it's how we dress our lil' electronic buddies. Back in the day

we may have owned an iPod "Shuffle" and of course, the only thing we

cared about was what our Shuffle was wearing. Here's a nostalgic look

back at the 2006 Macworld conference, and our furtive search for the

right Shuffle outfit.


Naked is never nice unless it's your birthday, or you're trying

to slut it up around town (no cover = scratches, trust us). Having an

iPad is a great conversation piece, just like your cat, so just like

your cat needs clothes, so does your iPad. So what to do while waiting

to get the case?

1. Eat Cheetos while working and have a Cheeto-riffic iPad. Orange is a great color,

plus you can own the usual Apple greasy fingerprint disaster by "decorating"

your iPad in neon orange fingerprints.

2 Do NOT get an murse

for your iPad, then others won't know you have one! Non-Apple issue

iPad bags are the equivalent of owning an iPod and using black

headphones. No, the reason you get an iPod is for the uniquely distinct white headphones that double as Q-Tips.

3. If you can vajazzle your nether-regions, feel free to iPadazzle. Consider bejazzling your iPad. Get a glue-gun, some fake rhinestones and have some fun. Make it work.

4. Flavor Flav your iPad. What is a fireman without his firehat? A

man that has to introduce himself as a fireman at parties in order to get laid.

If you are not sporting your iPad visibly then people may confuse you

for... lord knows what. So tie your iPad around your neck, and emblazon

your iPad with pride. Get a grill too while you're at it. 

5. Stickers are a no no. Consider instead taking a look at

these covers available online, now, ready to be shipped. They say, "I have an iPad, but I also have another 6 weeks to wait."

Follow us on Twitter at @springfever and @sfweekly.

  • Pin It

Tags: , , , ,

About The Author

Irene McGee


Subscribe to this thread:

Add a comment

Popular Stories

  1. Most Popular Stories
  2. Stories You Missed

Like us on Facebook


  • clipping at Brava Theater Sept. 11
    Sub Pop recording artists 'clipping.' brought their brand of noise-driven experimental hip hop to the closing night of 2016's San Francisco Electronic Music Fest this past Sunday. The packed Brava Theater hosted an initially seated crowd that ended the night jumping and dancing against the front of the stage. The trio performed a set focused on their recently released Sci-Fi Horror concept album, 'Splendor & Misery', then delved into their dancier and more aggressive back catalogue, and recent single 'Wriggle'. Opening performances included local experimental electronic duo 'Tujurikkuja' and computer music artist 'Madalyn Merkey.'"