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Tuesday, November 10, 2009

When No One Loves You, Corporate Email is There

Posted By on Tue, Nov 10, 2009 at 11:47 AM

In the realm of manipulative marketing tactics, it doesn't get much

better than a love letter. "Do you love J.Crew?" the email wants to

know. But before you have time to think about it, the subject line

assumes your devotion to the brand and announces, "We love you too."

click to enlarge jcrew.jpg

Is there anything more hollow than a proclamation of love issued by a giant, soulless clothing company to a mass email list? Maybe it's realizing that you haven't gotten an "I love you email" in your inbox in months. Actually, it might be the first one you've gotten all year, you think, as you reach for the vodka. And it's from J.Crew.

"Well, that one sweater is really great. It's timeless," you think as you take a long pull from the bottle. "Can someone fetch me my credit card? At least I can dry my big, lonely tears on a pile of cashmere."

 Come to think of it, this marketing campaign actually kind of works.

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Andy Wright


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