Get SF Weekly Newsletters

Thursday, March 12, 2009

NARIP Presents Music and Advertising Seminar @ SFSU

Posted By on Thu, Mar 12, 2009 at 9:54 AM

click to enlarge Jeff Danie - NARIP.COM
  • Jeff Danie

Music is only one part of the music business. The other part, of course, is business, and a big part of that business revolves around how artists are marketed. With that in mind, the National Association of Recording Industry Professionals, or NARIP for short, is offering a one-day seminar on "Music in Advertising: Selling In, Not Selling Out." The event, which promises to be a chance to soak up game on "matching bands with brands," features a panel discussion with Jeff Daniel of Rock River Music and Jason Zada, founder of EVB. The PR blurb gives an indication of what's to be discussed: "Once taboo, brand associations and advertising are embraced by today's savvy recording artists and their reps to increase exposure to their music and advance their careers. Such recent associations include Madonna with The Gap, Feist with Apple, Goldfrapp with Target, Prince with Verizon and Rihanna with Cover Girl." It happens tonight at SF State at 7 p.m.; details are here  and here.

  • Pin It

Tags: , , , ,

About The Author

Eric Arnold


Subscribe to this thread:

Add a comment

Popular Stories

  1. Most Popular Stories
  2. Stories You Missed

Like us on Facebook


  • clipping at Brava Theater Sept. 11
    Sub Pop recording artists 'clipping.' brought their brand of noise-driven experimental hip hop to the closing night of 2016's San Francisco Electronic Music Fest this past Sunday. The packed Brava Theater hosted an initially seated crowd that ended the night jumping and dancing against the front of the stage. The trio performed a set focused on their recently released Sci-Fi Horror concept album, 'Splendor & Misery', then delved into their dancier and more aggressive back catalogue, and recent single 'Wriggle'. Opening performances included local experimental electronic duo 'Tujurikkuja' and computer music artist 'Madalyn Merkey.'"