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Friday, October 12, 2007

Chewing Gum Taste Test: Shattering Your Childhood Illusions One Bubble At A Time

Posted By on Fri, Oct 12, 2007 at 11:26 AM

bazooka_joe.jpg

Slogging through 132 different types of chewing gum, New York Magazine recently embarked on an exhaustive taste test, proving once and for all that most gum is not worth the money.

After narrowing the selections down to 20 finalists, the real hair-splitting began. Not surprisingly, Wrigley's Spearmint took top honors in the mint category with an impressive 8.4 rating, while something called Adams Sour Cherry won in the fruit category at 7.5 (for shame, Juicy Fruit!).

But when it came to the all-important bubblegum category, things got a little contentious. Old favorites like Bubble Tape ("powdery ... like eating an eraser") and Super Bubble ("rubbery") fell flat, and in the end it seemed a like a choice between the lesser of evils, rather than a clear victor: Praised for its "classic" flavor, pleasingly chewy texture and bubble-ability, original Bazooka was the last man standing, with a less-than-spectacular 6.6 rating.

-- Brian Bernbaum

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Brian Bernbaum

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