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Thursday, September 20, 2007

Rage Against The Baconator: Morford Outraged Over Burgers, Americans

Posted By on Thu, Sep 20, 2007 at 11:22 AM

wendys_commercial.jpg

Aww, isn't Mark Morford's outrage so cute? He's up in arms over that "violently obnoxious Wendy's burger commercial," the one where the fat douchebag in red pigtails rallies a screaming mob of burger lover's with one word: '"Bacon!"

We admit that the burger in question, known as the Baconator, does sounds offensive in its pure artery-clogging potential: six strips of bacon, two 1/4 beef patties, two slices American cheese, mayo and ketchup. And it does pack a punch with a staggering 51 grams of fat and 830 calories.

But Morford's disappointment spreads beyond just the Wendy's commercial and the burger itself. He seems genuinely shocked that the government and broadcasters would allow "this sort of cultural tripe" to air. Dude, have you watched TV in the last ten years? Two words: American Idol, arguably the Baconator of prime time TV.

Morford also saves some choice words for the American public, the "apparently hugely unhealthy, largely illiterate audiences," who would actually eat the Baconator. Granted, the ads appeal to the lowest common denominator, and the burger is really fatty, but what does that have to do with literacy rates?

We almost hate to say it, but rants like this are what give San Francisco a reputation as a city full of snobby, patronizing yuppies.

By the way, Wendy's sold 25 million Baconators in the first eight weeks of promotion, pinning its success largely on the aforementioned red wig ad campaign. People are stupid. Get over it.

-- Brian Bernbaum

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Brian Bernbaum

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