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U.C. FUBAR: The Logo Is Dead. Long Live the Logo 

Wednesday, Dec 19 2012
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Last week the public reacted rather strongly after the University of California released a cheaper, crappier logo for our cheaper, crappier times. Nostalgic alumni would, understandably, be averse to change — but the outcry against the new logo was swift and merciless. It recalled the backlash against New Coke, only if the Coca-Cola people had decided to replace the original formula with Pepto-Bismol.

Remarkably, the university system noticed the torches and pitchforks at the gates and, within days, pulled the design. Officials will begin phasing out the logo, but have not yet settled on a replacement, which will adorn public affairs and fundraising materials. With an eye toward the future and an eye on tradition, we here propose, cross-eyed but optimistic, some new designs to reflect these fickle and democratic times.

About The Authors

Joe Eskenazi

Joe Eskenazi

Bio:
Joe Eskenazi was born in San Francisco, raised in the Bay Area, and attended U.C. Berkeley. He never left. "Your humble narrator" was a staff writer and columnist for SF Weekly from 2007 to 2015. He resides in the Excelsior with his wife, 4.3 miles from his birthplace and 5,474 from hers.

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