Get SF Weekly Newsletters
Pin It

SF Hires an Official Tweeter 

Wednesday, Mar 23 2016
Comments

Boom-time San Francisco needs to tighten its belt. Late last year, Mayor Ed Lee announced the $9 billion city budget would come up $100 million short for the fiscal year that begins July 1 — thanks largely to ever-rising pension costs — and every city department would need to trim spending by 1.5 percent.

In response, the city's Department of Technology moved to hire a full-time municipal tweeter. In January, DT posted a job ad for a "Social Media Strategist." For up to $130,000 a year, this digital native will man the city's official social media feeds, "manage social media campaigns," and run "multiple social media accounts."

In other words: for six figures, San Francisco needs someone able to walk, Tweet, and Snapchat all at the same time. Can we say #GoodGovernment?

DT officials defended the need for an official city tweeter. "[T]he Social Media Strategist is a really critical role for improving and enhancing the City's communications, response, and engagement with the public," said Kathleen Clark, DT's acting deputy director of communications (who takes home $150,000 a year herself, according to a department source).

The tweeter, who Clark did not identify, started work on Monday. Already, expectations are high: Last week's performance from @SFBART's official feed will be a tough act to follow. CR

About The Author

Chris Roberts

Bio:
Chris Roberts has spent most of his adult life working in San Francisco news media, which is to say he's still a teenager in Middle American years. He has covered marijuana, drug policy, and politics for SF Weekly since 2009.

Comments


Comments are closed.

Popular Stories

  1. Most Popular Stories
  2. Stories You Missed

Slideshows

  • clipping at Brava Theater Sept. 11
    Sub Pop recording artists 'clipping.' brought their brand of noise-driven experimental hip hop to the closing night of 2016's San Francisco Electronic Music Fest this past Sunday. The packed Brava Theater hosted an initially seated crowd that ended the night jumping and dancing against the front of the stage. The trio performed a set focused on their recently released Sci-Fi Horror concept album, 'Splendor & Misery', then delved into their dancier and more aggressive back catalogue, and recent single 'Wriggle'. Opening performances included local experimental electronic duo 'Tujurikkuja' and computer music artist 'Madalyn Merkey.'"