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SF Hires an Official Tweeter 

Wednesday, Mar 23 2016

Boom-time San Francisco needs to tighten its belt. Late last year, Mayor Ed Lee announced the $9 billion city budget would come up $100 million short for the fiscal year that begins July 1 — thanks largely to ever-rising pension costs — and every city department would need to trim spending by 1.5 percent.

In response, the city's Department of Technology moved to hire a full-time municipal tweeter. In January, DT posted a job ad for a "Social Media Strategist." For up to $130,000 a year, this digital native will man the city's official social media feeds, "manage social media campaigns," and run "multiple social media accounts."

In other words: for six figures, San Francisco needs someone able to walk, Tweet, and Snapchat all at the same time. Can we say #GoodGovernment?

DT officials defended the need for an official city tweeter. "[T]he Social Media Strategist is a really critical role for improving and enhancing the City's communications, response, and engagement with the public," said Kathleen Clark, DT's acting deputy director of communications (who takes home $150,000 a year herself, according to a department source).

The tweeter, who Clark did not identify, started work on Monday. Already, expectations are high: Last week's performance from @SFBART's official feed will be a tough act to follow. CR

About The Author

Chris Roberts

Chris Roberts has spent most of his adult life working in San Francisco news media, which is to say he's still a teenager in Middle American years. He has covered marijuana, drug policy, and politics for SF Weekly since 2009.


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